History of McDonald's Research Paper Example | Topics and Well Written Essays - 1250 words

History of McDonald's - Research Paper Example The whole building was moved 40 miles to the East and established in San Bernardino in California. This was undertaken by the two sons of MacDonald, Richard and Maurice in 1940. The restaurant was subsequently renamed â€Å"MacDonald’s Farmhouse Barbeque† at that time the restaurant mostly sold barbequed products. In 1948, when the two brothers realized that most of the profits for the restaurant came from hamburgers, they focused their attention on the sale of hamburgers, French fries, shakes and such other fast foods that were selling fast in the restaurant. Carhops were therefore eliminated from the menu of MacDonald’s. The two brothers recognized the need to organize the restaurant in a manner that operated like an assembly line in order to ensure full efficiency. In 1948, the name of the restaurant was once again changed to McDonald’s and it reopened its doors on 12th December, 1948. Beginning of Franchises A major transformation in the growth of the restaurant began in 1953 when the McDonald’s brothers initiated a series of franchises. Such franchises were initially done in Phoenix, Arizona and in Downey, California. Sure enough, the latter is the oldest McDonald’s restaurant still in survival today. In a bid to enhance efficiency, the McDonald’s brothers initiated the Speedee as a sign of the efficient and quick system that had actually been devised. The growth of McDonald’s gathered much speed in the 1950s. In 1954 Ray Kroc acquired McDonald’s franchises in California and Arizona. Subsequently, Kroc opened his first and eventually the ninth restaurant in Chicago. This became the birth of McDonald’s Corporation. The name or the corporation was further renamed in 1960 to McDonald’s Corporation. In 1961, the business right of the company was transferred to Kroc upon his request to the McDonald’s brothers. Transformation The growth and success of McDonald’s as a quick food restaurant is partly attributed to the proper founding principles that have always defined the corporation to this day. Indeed, with millions of customers across the globe, it is inevitable that the corporation has a sense of definition that clearly tells it apart from the rest in the market. The basic concern for Ray Kroc was essentially the need to provide very quick service. In 1954, the McDonald’s hamburger stand in California could run a total of eight multi-mixers at a time. This quick service enabled the company to establish a brand from an early age. McDonald’s also boasts a very philanthropic principle which has always defined the corporation for years. Indeed, the organization is always much responsible towards the community within which it dwells and will always chip in to assist in development projects that benefit the community. The management is always very responsible about the issues and needs of their customers. This concern is clearly evident in the manner the corporation involves itself in projects like health, education and medical research. All the franchises of McDonald’s are always very positive in their social responsiveness and this has always assisted the communities in a very progressive manner. The Founding Principles One of the core principles that Kay Kroc instilled in the employees of